Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

JULY 28, 2011

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Scott Brinker is President & CTO of ion interactive , a company that delivers post-click marketing software and services.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). However, those analytics are not yet in place.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Martech

FEBRUARY 25, 2022

Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019. Act-On Software. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core. Click here to download!

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. At the end of my tenure, or we were in business analytics, business analytics platforms. Jason Widup: When analytics was really pretty stuffy. Elissa Fink: Sure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52