Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). San Francisco-based Salesforce was founded in 2007 but it purchased Datorama in 2018.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. The Open Graph API was a giant leap past that. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Cutting edge.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125