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9 call analytics platforms for marketing teams to consider

Martech

Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. CallSource.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

This enables advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their return on ad spend (“ROAS”). San Francisco-based Salesforce was founded in 2007 but it purchased Datorama in 2018. Salesforce Datorama. Target customers. Product overview.