How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
Hubspot
APRIL 24, 2015
In 2007, she was the youngest contestant to win American Idol at just 17 years old. Then, around 2011, she kind of dropped off the map (musically, that is). This wasn't their first experience rebranding a celebrity. What was clear was that first, she needed to start with the music. Remember her? million copies.
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