2007, 2008, Forrester and Trade Show

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Forrester

Trade Show

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

MARCH 24, 2010

Cutting back on trade shows, reducing ad spend, etc.) Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Additionally, they’re involving new players instead of relying solely on the marketing department. Looking forward to the new book.

Social Media

Social Media Paid Search Agency Copywriting B2B Thought Leadership

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

B2B Marketing Zone

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

2010 B2B Marketing Budgets and Mix Trends Research

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