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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

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The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. Acquia was founded in 2007 by Dries Buytaert — many know him as the inventor of Drupal, which powers 3% of the web. At first, “customer experience” meant websites.