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| | WHAT WORKS - WHAT DOESN'T
NOVEMBER 18, 2009 Study: Top Execs DO Use Social Networks
But not to talk about the new appetizer they just tried at a trendy restaurant. A new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for product information, does this leave B2B marketers out in the cold? Of course not.