Sat.Feb 18, 2017 - Fri.Feb 24, 2017

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6 Things You Really Need to Stop Putting in Your Marketing Resume

B2B Marketing Insider

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. Marketing Strategy job applications

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This Week in Content Marketing: Medium Picked the Wrong Business Model

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. This week’s show. Image source. How do I subscribe?

82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

What does the marketing performance management space look like in 2017? Where does multi-touch marketing measurement fit and what are the benefits? Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Here is the transcript (lightly edited): Challenges and opportunities facing B2B marketers. Marketers can’t see anything.

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This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Yes, really. Sit back – this is the week that was in B2B: ‘Wolf’ of the week…. Yes, your humble printer really could be the downfall of your enterprise. Doing a GE’ of the week….

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

How to Become a Household Name

Hubspot

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself. What Is Verbification?

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The Bird's Eye View of Video: New Stats from Twitter [Infographic]

Hubspot

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? One statistics stands out: 82% of Twitter users interact with brands on the platform.

You Need to Define an Effective Criteria for Lead Scoring

B2B Marketing Insider

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more. Content Marketing

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B2B Marketing Trends for 2016

Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

B2B Marketing Insider

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

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Why Salespeople Can’t Sell Beyond Their Training [Insights from Sales Expert David Hoffeld]

Brainshark

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Delivering Quality Leads Is Top Priority for Half of B2B Marketers

KoMarketing Associates

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. As further confirmation that lead generation is the focus of the B2B market, driving more leads is ranked as the second most important digital marketing objective (23 percent). However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents. Measuring and proving ROI (24 percent) and generating enough leads (16 percent) were also named as top challenges.

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Content Creator Confessions: An Unthinkable Dive into the Messiness of Making

B2B Marketing Insider

We’ve all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at unthinkable.fm Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Unthinkable. Content Marketing

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The B2B Demand Gen Marketing Playbook

VIDEO: 5 Disruptions Reshaping Marketing As We Know It

chiefmartech

Valentine’s Day is a holiday for celebrating love — either that or, depending on who you ask, an evil plot by the floral-industrial complex. Eisenhower warned us about them.). This past Valentine’s Day, I gave homage to my professional love, the wild and wonderful field of marketing technology, with an hour-long webinar on 5 Disruptions That Are Reshaping Marketing As We Know It.

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Testing, 1, 2. Mobile Marketin

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5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]

Kapost

Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? Ahh, the good ol’ days. For the early adopters of content marketing, our current days can feel pretty bleak. This has been especially true for B2B. Marketing Strategy

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Knowledge management in the age of social media

Biznology

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content. Social media trends. billion active users.

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A Content Formula for Complex B2B Organizations

Competitors want you out, influencers want you in

Onalytica B2B

“We don’t have any competitors.”. I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. The space you occupy is not empty. They’d be ecstatic if you approached them to work with them. First of all, why?

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Big Data Marketing: Who Owns Your Website?

B2B Lead Blog

Your website isn’t yours. You don’t own it. Sure, you may pay for it, work on it, outsource a portion of its upkeep and design to an outside firm, and spend a tremendous amount of your own time on it, but it isn’t yours. Your website belongs to your customers and it’s your big data […]. Big Data Marketing

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B2B Content Marketing: How to Set up Your Business Blog to Generate Leads

Spiralytics

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing

How Personalization Affects Lead Nurturing

PureB2B

The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs. This involves a variety of marketing strategies that require a thorough understanding of your target market’s characteristics and buying behavior and is a continuous process with the main goal of building lasting relationships with your customers. People now expect a level of relevance that goes beyond general interests and target market fit. Conclusion.

Six Key Steps to Successful Marketing Automation Adoption

Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

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What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult. For a large segment of the market, Act-On is the clear choice to deliver key advantages to your marketing program for a cost-efficient price.

10 SEM Rookie Mistakes that You Might Be Doing Right Now

Spiralytics

Search engine marketing is relatively easier to set-up compared to other online marketing techniques, which makes it a natural choice for businesses who want instant results. On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Businesses who assume that they know or have misguided expectations about SEM will ultimately get outsmarted by their competitors.

MPI: MACE 2017

Experience Marketing Insights

Join FreemanXP and MPI Potomac chapter to learn about the power of virtual reality

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8 Ways to Create More Effective Lead Generation Programs

Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog

Opentopic

Microsoft announces new health-focused initiatives and solutions, and emerging strategic research partnership with UPMC The goal is noble: Empower people to lead healthier lives. And yet, few industries in the world face more complex problems than health care. Disparate and disconnected information systems, the uncertainties within regulatory environments around the world and the inevitable disruptions in core business models all. Brands & Marketers

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IBM Connect 2017

Opentopic

Read the original article: govevents.com – IBM Connect, the leading workplace technology conference, is moving to San Francisco, the center of the tech world. Imagine the future you want, then learn how to make it happen today. At IBM Connect, you will gain the insights you need to capitalize on the disruptive effects of cloud, cognitive and analytics that are. The post IBM Connect 2017 appeared first on Opentopic. Brands & Marketers

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