17 Tragically Common Copywriting Mistakes to Avoid
Webbiquity
DECEMBER 17, 2012
With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. With 71% of respondents who look for information, searches are by far the main source of information.
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