Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
ViewPoint
JULY 11, 2011
Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies.
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