What Can CEO's Do To Raise Their Buyer Insight IQ?
Tony Zambito
SEPTEMBER 28, 2010
Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. Problem solving and decision making in the business world is usually accompanied by a heavy prerequisite dose of being backed up by the quantifiable and the predictive. We look at the quantifiable as if the numbers presented themselves will guarantee the results. When confro
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