Tony Zambito

APRIL 5, 2010

Image via Wikipedia. Some companies just get it.   UPS does.   You see, it can be amazingly simple and yet it is the blinding obvious.   Gaining insight into how customers and buyers think gives you the ability to tone down the brightness and see what is on their minds.   Often, not articulated directly but yet it is just right there for you to grab.   In the case of buyer persona development, it may take a good number of qualitative interviews to get to it.  

Buyer Personas 126

Buyer Personas Content Marketing Wikipedia Marketing & Strategy 126

Tony Zambito

APRIL 7, 2010

Image by DavidErickson via Flickr. The temptation is enormous.   Each staff meeting is accompanied by a cacophony of demands.   Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   The rising pressure to grow top line revenues is on the agenda for the next board meeting - making the impulsi

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Buyer Personas Marketing Strategy 130