Enable Sales & Marketing with Buyer Persona Scenarios
Tony Zambito
DECEMBER 16, 2008
In our new dynamic world, where nothing stays the same for any long periods of time, the difference competitively may be in the ability to anticipate. Many successful corporations have stayed ahead of the pack due to their ability to read the market and anticipate how their customers will behave. In sports, accuracy is tied to anticipation. For example, an All-Pro quarterback is often touted for his pinpoint accuracy. However when you review films of his throws, y
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