Engage the Social Buyer Persona
Tony Zambito
APRIL 12, 2011
Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others. As in we are engaging the buyer in the buying process for example. The representation is still that the seller is in control and is engaging the buyer. The buyer being the object of engaging. In the new social age, engaging is taking on a whole new meaning.
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