Never Waste an Opportunity: The Value of Lead Nurturing
Tomorrow People
MARCH 5, 2012
When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk.
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