Dialogue Marketing: A Conversation with Maria Pergolino
The Point
MARCH 18, 2011
Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • how to bring potential customers into dialogue with your company. • ideas for weaving social media into lead generation and lead nurturing programs. • whether mar
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