Reinventing Marketing at GE
The Effective Marketer
JULY 7, 2011
GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. And I’m not talking in number of people (they had 2,500 marketers a the time), but in its role related to strategic decisions, branding, and overall market direction.
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