| | | The Content Factor | | | | 17 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR DECEMBER 16, 2009 Ten Ideas of the Decade: The New Thought Leadership AdAge has published its Book of Tens, and one page is the ten Ideas of the Decade. In sum, these ten ideas tell the story of the new role of thought leadership in business.Please refer to the article for complete descriptions. The ten Ideas of the Decade are:Consumer Control (i.e., consumers having control)Brand JournalismBranded UtilityCrowdsourcingMarketer as MediaEarned MediaLong TailTipping. | THE CONTENT FACTOR DECEMBER 30, 2009 Great Web Content Raises the Hairs a Bit Here's #6 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #6: Great Web content is emotional. It raises the hairs a bit.Whether you’re selling financial services to consumers or databases to businesses, remember: Companies don’t buy things; people do. So their purchase decisions. | | | | | |
| THE CONTENT FACTOR DECEMBER 29, 2009 Thought Leaders are Curators of Content I enjoyed this series of short videos by Brian Solis titled "Ideas Connect Us More than Relationships." There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything. | THE CONTENT FACTOR DECEMBER 23, 2009 Great Web Content Inspires Both Readers and Search Engines Here's #5 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #5: Great Web content is search-engine friendly--while communicating effectively.Recently I've blogged about how marketers are being tempted to crank-out content to satisfy increasingly voracious search engines. At the end. | THE CONTENT FACTOR DECEMBER 14, 2009 Great Web Content is Repurposed Here's #4 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #4: Great Web content is should be repurposed.Copyblogger's recent post, "How to Do Less and Get More," applies to web content and marketing in general. Marketers who frequently rework and rewrite their message might. | THE CONTENT FACTOR DECEMBER 11, 2009 Whither Web Content? Since the story about AOL's pay-to-play model broke last week, several more stories in the blogosphere raise the question, "What's happening to web content?"This This post on the SEOmoz blog, "Great Content Equals Great Rankings, Right? Wrong." is followed by a long string of comments where quite a few SEO pros argue that content is not king--links are king; quality content doesn't drive. | | | | | | | |
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THE CONTENT FACTOR | MONDAY, DECEMBER 7, 2009 The "new" AOL is trying to become a pay-to-play content company
Last week the Wall Street Journal broke a story about AOL and CEO Tim Armstrong's new strategy to create a content company that is more attuned to what people are searching for and what advertisers want to promote. The plan is to create a network of freelancers that will write copy based on popular searches. Much of the freelancers' compensation will be based on how many times the content is MORE >> -
THE CONTENT FACTOR | WEDNESDAY, DECEMBER 2, 2009 Great Web Content: Aligned Throughout Deliverables
Here's #3 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #3: Great Web content is aligned throughout all deliverables.Think of alignment as a security blanket that goes with prospects as they move through the sales cycle. The outbound email features the same value proposition. MORE >> -
THE CONTENT FACTOR | MONDAY, NOVEMBER 30, 2009 Chief Culture Officer: Gatekeeper to Thought Leadership
I enjoyed this book excerpt by Grant McCracken in AdAge, "In His Nike Work, Dan Wieden Is the Prototypical CCO" (McCracken's forthcoming book is Chief Culture Officer: How to Create a Living, Breathing Corporation.)McCracken McCracken identifies the trend called the "generous stranger," which is akin to "Pay It Forward" and "Practice Random Acts of Kindness." He tells of how Nike embodies this trend in a. MORE >> -
THE CONTENT FACTOR | FRIDAY, NOVEMBER 20, 2009 B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010
Custom content is up, and trade publications are down. This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. The decline's. MORE >> -
THE CONTENT FACTOR | TUESDAY, NOVEMBER 17, 2009 Great Web Content: Written for the Target Reader
Here's #1 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.There is a lot of tweeting about tweeting--and all the other ways that social media are changing the ways we work and think. But at the heart of it all, every tweeter needs great content to tweet. Retweeting everybody else's great content is easy, but. MORE >>
- Who are the bloggers? THE CONTENT FACTOR | FRIDAY, NOVEMBER 13, 2009
- Thought Leadership: A Spirit of Generosity THE CONTENT FACTOR | WEDNESDAY, NOVEMBER 11, 2009
- The Decline Of The Business Press THE CONTENT FACTOR | TUESDAY, NOVEMBER 3, 2009
- Great Web Content: Recognizes the Intent of the Reader THE CONTENT FACTOR | THURSDAY, NOVEMBER 19, 2009
- Make Content Count by Reaching the Digital C-Suite THE CONTENT FACTOR | TUESDAY, NOVEMBER 24, 2009
- Score One For Old School Marketing THE CONTENT FACTOR | THURSDAY, DECEMBER 10, 2009
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