Sat.Feb 24, 2007 - Fri.Mar 02, 2007

The Content Factor

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B2B Lead Generation Blog: Going beyond the sales lead

B2B Lead Generation Blog

ultimately, the purpose of b2b marketing is to help the sales team sell. but marketers often get so wrapped up in driving activity that they seem to forget it's about driving sales conversion. for example, ask most executives and

B2B Lead Generation Blog: On giving away ideas

B2B Lead Generation Blog

I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. He said something like, "I think companies [like yours] give away many of their trade secrets on their

Marketing Edge

Marketing Edge

get real about the virtual world with linda zimmer. in another preview of the newcomm forum, i chat with linda, who's president and ceo of marcom:interactive. we discuss the real world of marketing opportunities in the virtual world of

Business Intelligence and the One Big Button

Customer Experience Matrix

Literal-minded creature that I am, yesterday’s discussion of organizing analysis tools around questions led me to consider changing my sample LTV system to open with a list of questions that the system can answer. Selecting a question would take you to the tab with the related information. Nothing unique here—many systems do this.) But I soon realized that things like “How much do revenue, marketing costs and product costs contribute to total value?” aren’t really what managers want to know. In fact, they really want just one button that answers the question, “How can I make more money?”

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Users Want Answers, Not Tools

Customer Experience Matrix

I hope you appreciated that yesterday’s post about reports within the sample Lifetime Value system was organized around the questions that each report answered, and not around the report contents themselves. You DID read yesterday’s post, didn’t you? Every last word?) This was the product of considerable thought about what it takes to make systems like that useful to actual human beings. Personally I find those kinds of reports intrinsically fascinating, especially when they have fun charts and sliders to play with. need an easier way to get into the data and find exactly what they want.

Sanjaya Malakar is Benefiting by a Complex System Anomoly

Smashmouth Marketing

I watch American Idol. I'm not ashamed. My daughter Melissa got me into it. But one thing my daughter listens to all week is how I complain about the voting format. The audience is presented with 10 contestants and can vote for their favorites. The dynamic that takes place is unfair. The standout singers get the votes, and the people that did really bad and need to be saved get the votes. The middle ground, those contestants that should survive another week, get lost in the action. But he survived. Absurd.

Anther Unforgivably Long Post on Lifetime Value

Customer Experience Matrix

A few weeks ago I wrote a long series of posts about the uses of Lifetime Value. made several references to a “Lifetime Value system” that would support many of these applications. I’ve now taken the logical next step and built a sample system, just to see how well what I described hung together in practice. And it’s lots of fun to play with, in a geeky sort of way. I’ll go through the contents shortly. But first you need a bit of context. In the test system, I started with 3.3 million transactions relating to 1.1 million customers. Dates ranged from 2002 through mid-2006. Overview tab).

Skinny Meez

Smashmouth Marketing

Ok, so a week ago my sister Anne and Linda and I went to Boston's new ICA Museum to see Streb vs. Gravity (Great night out, btw). mention this idea for an interactive art piece I want to do that would be perfect for the venue. It's flash based and includes animated characters. So today my sister then sent me this link to Meez. It was a bit addictive to sit there for 45 minutes and build my own personal Meez. 45 minutes of my day I won't get back, mind you. But along with a cup of coffee, it was a fun way to start the day.

Are Multi-Variate Testing Systems Under-Priced?

Customer Experience Matrix

I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. Both types of products tailor Web contents to individual visitors. Both work similarly: place code snippets in slots on the Web page where the personalized content will appear; when the page is loaded, send visitor information to a hosted server; run server-side rules to select the content; then return the selection to the Web page for display. The difference is in how they select the contents.

Email Tip - How to Improve Open Rates

Anything Goes Marketing

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Marketing Sherpa left out a few key items: a. How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. b. AutoPreview is not the only place that this text is displayed. don't need any more junk stinking up my inbox. Chad H.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

A/B Testing E-Marketing Tips

Anything Goes Marketing

Does the word "test" still make you tense up and think of your high school math teacher with the bad comb over? When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. at least a few hundred times. OK, that's a bit of an exaggeration but if you read her stuff, you know what I mean. You want to make sure that your message will resonate with those that see it and that it has been fully optimized. This is a no-no. What type of industry are they in? nightmares?

Worried About Email Deliverability and Being Blacklisted?

Anything Goes Marketing

Stefan Pollard over at EmailLabs continues to write great articles on email marketing. In his recent article over at ClickZ called Get Over Being Blocked , he outlines how you can check if your IP address that your emails are being sent from has been blacklisted and how you can get yourself "clean". Your email provider will let you know what your IP address is if you don't know it or check out these IP look-up services: SURBL and DNSstuff. Not sure if you have been blacklisted? You can check out the following: Blacklist Monitor , Return Path's Sender Score , and Habeas' RepCheck. Chad H.

Book Review: Made to Stick

WebMarketCentral

Made to Stick: Why Some Ideas Survive And Others Die by Chip and Dan Heath explores why some ideas "stick" in our consciousness while others are never understood in the first place and are quickly forgotten. Still, the authors attempt to both define the common characteristics of sticky ideas, and prescribe methods to make ideas sticky. That's right, SUCCESs."

Smart Marketing: Vertical marketing benefits

Smart Marketing

Right-Click then Copy Link Location to copy Smart Marketing's XML feed. Paste into your feed reader of choice. Subscribe in NewsGator Online · « Some book reviews from Eric Dondero | Main | What are the most common marketing mistakes?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

53.11 μs: 654.0 ns, 29.42 μs, 106.0 ns 289.8 ms: 499.0 μs, 5.601 ms, 281.2 ms