Wed.Sep 21, 2011

The Content Factor

Trending Sources

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design.

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Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices. goalcentric

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. If your business puts video online, make sure it’s optimized for search engines. What have you done?

Best New B2B Marketing Blogs – The Blog Tree (Infographic)


The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post , “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard. The Blog Tree: New Growth cheers about 60 active, insightful blogs launched (or significantly re-engineered) after January 1, 2009.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design.

25 Facebook Page Ideas You Haven't Tried Yet


This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. … ”).

Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Do the top 20% really bring in 80% of the bacon? The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement. Lesson: Build your sales force with people who are focused on customer service, not simply on making the sale.

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Friends Like These or Why Most Trusted Advisors are Neither

B2B Marketing Unplugged

Is trusted advisor the theme of the week? I have at least half a dozen emails, voice mails and other rubbish asking to be my trusted advisor on everything from social media to something called talent optimization ( which is either bagpipe lessons or a hit squad for employees I don’t like). Forgive the unfortunate visual but asking to be my trusted advisor is a bit like asking to be my strapless bra. Which is to say that it’ s something I need infrequently; it’s incredibly necessary when the occasion arises and it’s pretty freaking intimate when it happens.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

80% of Social Media Users Prefer Facebook for Connecting With Brands


When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As part of your targeting tactics, you should look beyond where your audience can hear from you and think more about how they prefer to interact with you. Share Your Content. Figure Out What Content Is Most Engaging.

4 Mistakes Marketers Make With QR Codes


Question: How do we become cool and trendy inbound marketers? Answer: Try QR codes. Response: Hooray! We’ll put a QR code on our website today. Weeks later.). Question: What were your results? Answer: Uh…? There are a few problems with this interaction, and many modern marketers are facing them today. Your mobile browser will then direct you to the linked site. Using QR Codes Online.

Savvy Speaks: Just Give Me a Reason!

Savvy B2B Marketing

Everyone needs a reason to do things. As marketers we are always asking prospects to give us their time, attention, or business. As freelance professionals we do the same things in our own professional lives. This week the Savvy Sisters share the reasons they give that get prospects off the fence. Jamie. Show, don't tell. It's always about the prospect's problem. What is your value add?

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Canadian Companies Use of Social Media

MI6 Marketing Agency

The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. I tweet charts regularly via my Twitter stream which are archived on my Posterous site here. Some Thoughts to Consider.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Answering the tough questions about social media


Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results? And my personal favorite: What’s in it for me ? Now, don’t get me wrong. These are great questions.

The Future of Websites


When you’re talking about the future it’s hard not to get carried away. The future of almost everything seems exciting. Futuristic cars, houses, and of course, websites, will seemingly be able to perform almost any function, thanks to creativity and advances in technology. So our imagination runs wild. And we sound like Dave Gelernter sounded in a 1997 BusinessWeek article, when he discussed the radical notion of ”lifestreams” — a flood of data from an individual person that shared every detail of their life. At the time the idea didn’t feel right. – The Future of Websites.

Case Study: ShoreTel TCO Tool (powered by Alinean)

The ROI Guy

The Unified Communications market is extremely competitive, and in order to move the discussion forward with today's more skeptical / frugal buyer, ShoreTel needed to quantify and prove the head-to-head cost advantages and superior value compared to competitive offerings. TCO Calculator TCO Tools ShoreTel Total Cost of Ownership TCO Pisello Alinean

Case Study: Windows Azure TCO Tool

The ROI Guy

The Windows Azure team needed to prove that its cloud platform made fiscal sense, comparing the TCO savings of its cloud platform to existing on-premise options. Using the tool, customers can assess unique opportunities and savings, obtaining a 20+ page business case analysis. The tool has been used on average in hundreds of key selling situations to help promote Azure migrations.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap Facebook glam media Google netflix ning qwikster

4 Ways to Keep Facebook Fans From 'Unliking' Your Page


Your Facebook fan base is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page in order to continually expand your reach. At the very least, you should be looking to retain the fans you already have. But they already “Liked” your page, so you shouldn’t have to do much to keep them, right? Keep your posts interesting.

Hey Technology Sellers: Here's something just for you!

Jill Konrath's Fresh Sales Strategies Blog

If you're selling technology, you know how hard it can be to get your customers to understand the performance-enhancing business value that your company actually provides.    That's why I think you'll like Cloudy, With a Chance of Rainmaking , a new ebook by Eric Beckman , EVP at  Executive Conversation, Inc. See Growth As Your Window of Opportunity.   3.

The Evolution of a Marketer

Modern B2B Marketing

by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.” Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press. Marketing, in the beginning, was focused predominantly on sales.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Facebook Enhances News Feed and Introduces Ticker


If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken. Yesterday, Facebook announced two brand new updates, which enhance the News Feed by consolidating 'top stories' and 'most recent' stories into one single feed and introduces a completely new feature called Ticker. Facebook's New Features. The new Ticker solves this. Marketing Takeaway.

4 Ways to Confront Social Media Zombies

Manhattan Marketing Maven

How many zombies are among your Facebook fans or Twitter followers?    New research conducted by DDB indicates that fans and followers “unlike” brands who are too blabby or too irrelevant. Yet the numbers of disaffected fans who take the time to unlike your brands are in the minority. For every “unliker,” there are five former fans who have bailed out but not bothered to click the unlike button.    If social media users act like e-mail users (and there’s a 90+ percent overlap) you can assume that 12-15 percent of your base is the unidentified dead. It’s a conversation.

Is Social Media a waste of money

Wondering Out Loud

According to Gordon Beattie of Beattie Communications, social media is a waste of time and money for many companies.For those on a limited budget, and who doesn’t claim that to be a reality, Beattie suggests they are better off: getting their websites to the top of the search engines or grabbing the headlines in the press and media is going to give them a much better return than a social media marketing campaign. The truth is that the majority of companies are wasting valuable manpower and financial resources on social media. There’s a lot to unpack in here.

4 Simple Ways to Optimize Your Website for Local Search


The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. For more tips on how to leverage local SEO, download the free ebook here. Leveraging local SEO can be a great way to get your business found by local searchers. Standard SEO practices apply here. First, try to include your city or regional keywords in: Your URL. Page Titles.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Marketing Profs Blog – Ditch B2B and Think B2P


The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the B2B marketing landscape, reports have shown that many are still missing the mark and drawing the ire of CEOs. Press & Social News

Challenge Creates Happiness

Sales Prospecting Perspectives

I recently heard from one of my regular readers who challenged a premise I made in my most recent post, For Sales: Practice makes perfect. I was thrilled to hear from Bob Terson , who is an accomplished sales guy and author, for two reasons. First, I was happy to know that I actually had a regular reader, and second I love being challenged. I said “there is no such thing as a born salesperson” in my blog, but that’s not entirely true. Bob’s brother returned to music once he had reached his financial goals through sales. I learned this lesson from another Bob.

You want creative website copy…really? (Part I)

Tony Zambito

Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [.]. content Creative Interactive

INFOGRAPHIC: The State of Social Media

Client Bridge

From Nielsen's "State of the Media: Social Media Report Q3", here's an infographic with a wealth of statistics about the current state of social media. View Original Article

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Secret to Effective Voice Mail Messages—with Kelley Robertson

Fearless Competitor

B2B Demand Generation | Leaving Effective Voice-mail Messages. Good B2B demand generation relies on the phone. Emails are not two-way, so the phone. Kelley Robertson. plays a critical role in uncovering buyer needs and preferences. This means they leave lots and lots of voice mail messages. Improving the effectiveness of those messages would help a lot. So we want to share this post by a good friend that ran at RainToday. The permalink to the original post is here. All effective voice mail messages have one thing in common: they focus on a potential problem that the prospect might have.

Character Study: Bear

B2B Ideas @ Work

You may not recognize the laughing mascot of Bear Manufacturing, but your parents probably would. He’s become a little obscure in recent years, but he had quite a history. The character was developed by the company sometime in the ‘20s and, over the decades, gradually became something of a folk art phenomenon. People like Arizona ex-con-turned-mechanic Moe Allen, who purchased equipment from Bear, began to paint the iconic image on the doors or sides of their body shops as a way to let customers know they carried Bear products. Source: Team Bear USA.