Sat.Aug 29, 2009 - Fri.Sep 04, 2009

Sales Lead Insights

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Industrial Marketers: Is this News Good or Bad?

Sales Lead Insights

According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news? believe it is good news that more than a third of companies in the industrial sector are expected to increase spending during this second half of 2009.

Want To Generate More Leads? Leverage Your Prospects’ Five Senses

Sales Lead Insights

If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects’ attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect’s five senses. Sight: Many of your prospects process information best visually. So if you have a few minutes now, or next time you are looking for just the right image for an ad, brochure, email, website or presentation, visit www.fotolia.com/macmc to get your free credits.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. The post received a lot of great comments. Ardath Ablee was fascinated by one and wrote about it in her blog. think you’ll find “How to Use Existing Content in B2B Demand Generation Programs” helpful.

Marketing Dashboards

Digital Body Language

The old adage of “you can’t manage what you can’t measure” is as true in marketing as in any other discipline, but in marketing there is often a challenge of defining what one wants to measure. Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. Response, is also critical to measure.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies. Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again? Each day there are 1.9

Multiple Twitter Accounts: A Layering Strategy for B2B

B2B Marketing Savvy

Other Popular Posts:        Five Analytic Tools       Twitter Blurs the Line       B2B Twitter Case Study       Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives.  You’ve figured out the basics of measurement and monitoring your competition … made an uneasy peace w/the folx from Legal.  The next challenge to having your cake and eating it too, will likely be “multiple account management” as the Twitter passion spreads. Multiple accounts?  You bet. Not all layers need to be used, but all should be thought about.  marine v. energy v.

The New CMO.com - A Helpful Resource that Could Be So Much More

Junta 42

  My friend and former Penton colleague Tony D'Avino alerted me to the new CMO.com - "a new Web site conceived by Omniture and championed by leading marketing agencies, technology providers and industry experts" (according to an Omniture email). The website, focused on the digital marketer, takes syndicated content from over 40 sources that are searchable in 30 categories. Here's my take : It's pretty. It's a great aggregated resource of marketing content (similar to what we've done for a few years with our community site around content marketing ). 

Why Your Personal Brand is All About Solving Customer Problems

Content Marketing Today

And Why It’s Not about Your Wonderful Qualities as a Human Being. I don’t mean to suggest that your customers don’t care about your fundamental decency, professionalism, and your devotion to your local community. However, each of those qualities is necessary, but not sufficient for someone to do business with you. Got a great idea for a white paper… but no one to write it?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company!

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company!

Best Practices for Webinars and Online Events

Digital Body Language

Online events, such as webinars, are one of the top techniques used by B2B marketers focused on demand generation. Registration and attendance also for key indicators of interest and are often used as components of lead scoring programs.

Savvy Week in Review - September 4

Savvy B2B Marketing

Happy holiday weekend (for those of us in the states)!! Though many of our fellow marketers are going to be - ahem - attending offsite meetings this afternoon, before you go, take a peek at what intrigued us this week. And then, get the heck out of here and have yourself a great weekend! Enjoy! Rohit Bhargava challenges you to think beyond the basics. The World's First "Authenticity Policy?"

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? I'm in good company!

A stronger, fitter brand in just 3 minutes?

Beyond

Normal.dotm. 0. 0. 1. Base One. 5. 1. 12.0. 0. false. 18 pt. 18 pt. 0. 0. false. false. false. Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes. chatted to a few people about this afterwards and we thought that distilling complex issues down to a few basic questions was incredibly liberating. Forget the detail, just look at the topline.

Savvy Week in Review - September 4

Savvy B2B Marketing

Happy holiday weekend (for those of us in the states)!! Though many of our fellow marketers are going to be - ahem - attending offsite meetings this afternoon, before you go, take a peek at what intrigued us this week. And then, get the heck out of here and have yourself a great weekend! Enjoy! Rohit Bhargava challenges you to think beyond the basics. The World's First "Authenticity Policy?"

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Blogs. Books.

FAQ 2

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

9 Marketing Automation Metrics

LeadSloth

Marketing Automation is on its way to the peak of the hype cycle. People start adopting software because it’s cool, not because they know what to do with it. The result: inflated expectations. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. One of them is Megan Heuer of SiriusDecisions. Key Performance Indicators. investment-to-pipeline.

ROI 2

Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"

Smashmouth Marketing

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness. Since, Nigel and I have had long conversations about our businesses and the industry in general. can have for them.

Help Customers find you on Google — it’s free.

Bungalo

If you Google “remodeling&# in Minneapolis, here’s what you’ll see: Is your business listed here? By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results. You can check the “completeness&# of your listing, and you can also post photos and video!

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

In its 7-part training series , Basho Technologies of Cambridge, MA outlines the skills that set sales professionals apart from their peers when it comes to closing deals. Understand prospects' needs and objectives The best sales reps don't begin an interaction with a prospect by talking about their own company and its offerings. See this post by Michele Linn for a comprehensive list.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"

Smashmouth Marketing

When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness. Since, Nigel and I have had long conversations about our businesses and the industry in general. can have for them.

What Marketers Can Learn from Top-Performing Sales Reps

Savvy B2B Marketing

When it comes to closing deals, a few characteristics set sales professionals apart from their peers. Understand prospects' needs and objectives The best sales reps don't begin an interaction with a prospect by talking about their own company and its offerings. Instead, they do a lot of listening to understand what the prospect is up against or is trying to accomplish.

Just 4 People doing Social Media?

Buzz Marketing for Technology

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media. Not everyone needs it” I remember hearing!

Content Marketing Event: New Media 2012

Connect the Docs

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

6 Ways to Wake Your Sleepwalking Business

Savvy B2B Marketing

In a recent post, Seth Godin warns readers about the problem of "doing things by heart." " He suggests, "The next time you or one of your people starts rattling off the obvious truth by heart, wonder about whether it's obvious because it's true, or true because it's obvious." " Amen to that. " Here are 6 simple ways to go from sleepwalking to fully sentient: 1.

6 Ways to Wake Your Sleepwalking Business

Savvy B2B Marketing

In a recent post, Seth Godin warns readers about the problem of "doing things by heart." " He suggests, "The next time you or one of your people starts rattling off the obvious truth by heart, wonder about whether it's obvious because it's true, or true because it's obvious." " Amen to that. " Here are 6 simple ways to go from sleepwalking to fully sentient: 1.

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness

5 Things My Toddler Taught Me About Lead Nurturing

Savvy B2B Marketing

I never thought I would love blogging as much as I do. One of the unexpected benefits is that I look at everyday situations is new ways; I see applications for B2B marketing everywhere. Here's an example: I spend lots of time with my 21-month old daughter, and lately, many things she does reminds of how B2B marketers should nurture leads. Plenty. Read on. Have fun!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Buyer centricity on a shoestring lead generation budget

Acquiring Minds

If you are in telesales, how can you be both buyer-centric AND productive? For telesales groups that target the SMB segment (Small, Medium Business), the dynamics are very different than in pursuing large mid-market or enterprise accounts. The issue is exacerbated by the demanding metrics set for telesales. So what to do? How can you trade-off between efficiency and effectiveness?

SMB 2