| | | Sales Lead Insights | | | | 2 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS AUGUST 31, 2009 Want To Generate More Leads? Leverage Your Prospects’ Five Senses If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects’ attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect’s five senses. Sight: Many of your prospects process information best visually. To get your messages through to these visual people, use photos, illustrations or icons to help them "see" the benefits of your products or services. My wife, Andrea, is one of these auditory people. | SALES LEAD INSIGHTS SEPTEMBER 2, 2009 Industrial Marketers: Is this News Good or Bad? According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year. You can get the free white paper with complete survey results and analysis here. So is this good news or bad news? believe it is good news that more than a third of companies in the industrial sector are expected to increase spending during this second half of 2009. | | | | | |
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