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Sat.Sep 03, 2011 - Fri.Sep 09, 2011

Paul Gillin

The Trouble with Klout

Paul Gillin

SEPTEMBER 6, 2011

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement.

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