Mon.Mar 05, 2012

Paul Gillin

Trending Sources

Always measure your social media effort. Except when you shouldn’t.

grow - Practical Marketing Solutions

Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter. During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. ” Agree?

Are You Using Sales Role Plays to Enhance Your Team’s Performance?

Sales Prospecting Perspectives

Over the past few weeks, one sales training topic keeps coming up over and over again and if it’s coming up for me and my peers as a hot topic, I know it’s probably one that a lot of other inside sales leaders are talking about as well. The idea of ‘role plays' is the topic I’m referring to. Role plays were never my favorite thing to do throughout the training process as an inside sales rep, but I knew they were the best way for me to learn. How often should you conduct them? When do you stop using them? You don’t.

Could Pinterest Work for B2B?

Savvy B2B Marketing

Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest. The panel was moderated by Ann Yastremski of Marketing Profs and also featured Amanda Maksymiw of OpenView Labs, Jessica Meher of hubspot, and Olivier Blanchard of BrandBuilder Marketing. I have to answer - "yes" and "yes." What do you think about Pinterest?

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Savvy Toolkit - Ardath Albee's eBook Elusive Buyer 2.0

Savvy B2B Marketing

I was lucky enough to spend yesterday at DemandCon where the always fabulous Ardath Albee gave a Keynote presentation on Capitalizing on the Content Marketing Continuum. I feel badly that all the Savvy Readers weren't able to be in the audience and hear her presentation. I promise to post a link here on Toolkit as soon as it is released on the DemandCon BrightTalk channel!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Critical Importance of Quiet Time for Executives

Fearless Competitor

I was struck by a comment from one of our guests on Mad Marketing TV , Dan McDade of PointClear. He told me that one day he decided to take the day off and went for a very long hike. He said he had hours to reflect on the business and it was one of his best days (business-wise) in a long time. Quiet reflection time – makings of a great day? You’ll be glad you did. What do you think?

14 SXSWi Sessions for B2B Marketers

It's All About Revenue

by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do. Now you need to prune your list of panels and sessions. We’re here to help. We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Add these to your schedule (we did our best to avoid conflicting times), share your own in the comments and be sure to say “hi.”. Friday, March 9 at 2:00PM.

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Behavioural Marketing 101.

Pinterest and Facebook: A Foreseeable Rivalry for Retailers?

WindMill Networking

There are so many social media networks online that you’d think that you’ve seen them all. Google Plus created a major disruption when it was introduced last year. And now here comes Pinterest. Picture yourself compiling your thoughts on a digital album and showing them to people who like the same things you like, and that gives you the best feel for what Pinterest’s appeal is.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got

Modern B2B Marketing

by Seth Resler. Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait. It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Let me pause for a moment while the magnitude of that statement sinks in.

Why You Should Celebrate Every Win

Sazbean

When I read Rick’s post on the thrills new bloggers get to experience this morning, of course I laughed (I’m not really a margarita kind of guy). Rick’s post is great—I love it as an example of the way we can use humor to get a message across in a blog post. And that message is loud and clear: celebrate every win. Every advance you make as a blogger—whether you’re just beginning your blogging journey, or you’re a bit further along the path—is important. So I think it’s important to acknowledge each challenge we attain. Each time we try something new, we take a risk. News & Notes

The Metrics You Need to Measure Marketing Automation Effectiveness

Hubspot

There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. But the companies that don't get burned by using marketing automation software incorrectly or prematurely all have one thing in common: they are using metrics to determine whether their marketing automation is effective. After all, how can you definitively determine success (or failure) without concrete metrics to back up your claims? Activity Metrics. Response Metrics. Value Metrics.

6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Take Advantage of the Opportunity

Your Sales Management Guru

Take Advantage of the Opportunity. Several years ago, I was speaking in Puerto Rico at a sales conference and while I was waiting for my return flight I was relaxing and started to speak with another flyer. He was British and just finishing his holiday. We discussed mutual occupations and experiences, when he learned that I had just addressed a sales conference he inquired as to the topic and purpose of the event. After I explained, he said to me: “ take advantage of the opportunity of a lifetime, during the lifetime of the opportunity!” See other blogs). Acumen Management Group Ltd.

Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. Keep reading, and find out why. And perhaps a fork.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

Ad Your Comment Here

I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! Or Are They? Sunday, March 11th, 12:30-1:30. Salon C, Hilton. Hashtags: #sxsw #bloody. There was an article – or 100 – the other day that said something about entrepreneurs being…The life blood of society! The new drivers of our economy! The solution to our problems!

Bridging Customers From Social Media to Your Site — Future of Publishing

Sazbean

In this week’s Future of Publishing episode, host Murray Newlands and Echo Co-Founder. Chris Saad discuss how publishers who have lost touch with their social media-minded customers can. win them back! Tune in and find out how you can reconnect with customers on your own site by using. a bridge through social media! frameborder="0" allowfullscreen>. Social Networks

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

INFOGRAPHIC: Marketing to Young Mobile Users

Client Bridge

From mBlox, here's an infographic based on a study of mobile phone usage in 4000 young adults, and their perceptions of marketing and advertising. View Original Article

SXSW Startup Crawl 2012

B2B Lead Blog

If you’re here in Austin this week, we’d love for you to visit us at the SXSW Startup Crawl that kicks off at the Omni Hotel at 4:00PM. Stop by for a beverage, games, snacks, or just to chat. We’re told there just might be a drum circle in the

E-Quip Blog: Plan to Win Key Sales Opportunities

E-Quip

In my earlier post on maximizing your sales leads, I stressed the importance of developing a plan for your best sales opportunities. This post expands on that recommendation: Identify those sales opportunities that warrant

The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media

Content Marketing Today

You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those terms point at is indeed a big one. Where would Groupon be without the creative chops of its writers?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media

Content Marketing Today

You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. OK, so the semantics are less than inspired – no big surprise there. But the opportunity all those terms point at is indeed a big one. Where would Groupon be without the creative chops of its writers?

What Exactly Are Facebook's Contest Rules?

SnapApp

Have you ever ?liked? liked? a picture to help a friend win a photo?contest contest on Facebook? If so, you may have contributed to a company's Facebook?delinquency. delinquency. Promotions and contests are awesome ways to drive traffic to?your your Facebook brand page. Many brands successfully utilize such promotions?to to do just that. Despite the fact that Facebook can?t s golden rules? like?