What the US Marines Can Teach Your B2B Firm about Marketing and Sales
Marketing Craftmanship
FEBRUARY 5, 2013
Every Marine a Rifleman. “Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship, hand-to-hand combat and teamwork. Regardless of how (s)he ends up serving in the Corps – as a mechanic, lawyer, clerk, pilot, dentist or pastry chef – every marine is prepared and expected to apply their combat training whenever it’s required.
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