One Way Smart B2B Marketers Work Backwards
Marketing Craftmanship
JULY 13, 2011
B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. But contrary to The B2B Marketer’s Bible , and regardless of the upfront investment, the intrinsic value and opportunities related to participation in in-person and virtual public forums do not lie within the event itself.
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