Marketing to Multi-Media Multitaskers?
Marketing Craftmanship
MAY 17, 2011
Death of the Mono-Media Environment? A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels. In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S. Adam Brasel and James Gips demonstrate that, in a side-by-side challenge for multitasker attention, the computer dominates TV, but neither device holds attention for long perio
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