July, 2007

LeadSloth

Trending Sources

B2B Lead Generation Blog: 9 1/2 Ways. to Generate and Follow Leads

B2B Lead Generation Blog

often people are looking for a single superior tactic to give them all the leads they need. instead, i've found it's better to think of lead generation as a portfolio and use multiple tactics. in his article for fuel marketing writer

Measuring PR: The Quick and Easy Way

PR Meets Marketing

I was reading an article in PR News on what success looks like based on one's client and goals. This article got me thinking about the types of measurement that is near and dear to my heart. know there is discussion about using formulas to determine the value of PR based on advertising values or other methods to determine share of voice. Granted, I think this is worthwhile for a larger corporation.

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. site can now have multiple home pages depending on what search query was used to end up on your website. This microsite may be one, two or at most three pages within a larger website system. Now what?

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. like to read a white paper on actual paper! actually remember those days (hey - it was only a decade ago).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

B2B Lead Generation Blog

the management of sales leads is critical to generating return on marketing investment. sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation Blog

fellow blogger tom pick, over at the the webmarketcentral blog tagged me to write something off topic, interesting, seasonal and non-work related this week. liked tom's off topic post (great pictures) chronicling his kid's deluxe tree

Social Tagging - PR or Marketing?

PR Meets Marketing

Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. Instead of repeating Tom's excellent work, my question is who's responsible for social tagging - PR or Marketing? guess it depends on the resources of your client. For a company with a full marketing department, this work may fall to the person responsibel for search engine optimization/search engine marketing (SEO/SEM). And me? Part 1: Alexa Rankings. Part 2: The Worst.

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Social Tagging

PR Meets Marketing

Social Tagging - PR and Marketing

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Marketing Edge

Marketing Edge

cnn-youtube debate the youtube era becomes mainstream. you know, i've been at a few of those goat rodeos called presidential debates back when i was press secretary of the republican national committee. my expectations were low

Circulation Numbers

PR Meets Marketing

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Media Coverage

PR Meets Marketing

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PR Measurement - Mentions vs. Features

PR Meets Marketing

PR 2

PR Measurement - Excel Doc

PR Meets Marketing

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Marketing Edge

Marketing Edge

albert maruggi, president of provident partners, will join the roster of communication professionals and other speakers at the minnesota health strategy and communications network's annual summer conference july 19 and 20

KeywordCompetition

PR Meets Marketing

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KeywordCompetition

PR Meets Marketing

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Keyword Competition

PR Meets Marketing

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

SeedWords

PR Meets Marketing

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Seed Word Research

PR Meets Marketing

Flowers

PR Meets Marketing

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Marketing Edge

Marketing Edge

we have a new account executive on staff to lend us a hand — two, actually. we at provident partners have increased our workforce by 50 percent with the recent hire of kirsten johnson as an account executive

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

More Attacks on Net Promoter Score

Customer Experience Matrix

It seems to be open season on Fred Reichheld. For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, & Lerzan Aksoy, Journal of Marketing, July 2007) that duplicated Reichheld’s research but “fails to replicate his assertions regarding the ‘clear superiority’ of Net Promoter compared with other measures in those industries.”

The Performance Power Grid Doesn't Impress

Customer Experience Matrix

Every so often, someone offers to send me a review copy of a new business book. Usually I don’t accept, but given my current interest in performance management techniques, a headline touting “Six Reasons the Performance Power Grid Trumps the Balanced Scorecard” was intriguing. After all, Balanced Scorecard is the dominant approach to performance management today—something that becomes clear when you read other books on the topic and find that most have adopted its framework (with or without acknowledgement). So it seemed worth looking at something that claims to supersede it. Well, okay.

APQC Provides 3 LTV Case Studies

Customer Experience Matrix

One of the common criticisms of lifetime value is that it has no practical applications. You and I know this is false, but some people still need convincing. The APQC formerly American Productivity and Quality Council) recently published “ Insights into Using Customer Valuation Strategies to Drive Growth and Increase Profits from Aon Risk Services, Sprint Nextel, and a Leading Brokerage Services Firm ,” which provides three mini-case histories that may help. Aon created profitability scorecards for 10,000 insurance customers.

Consent to Background/Credit Check Form

PR Meets Marketing

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Educational Brochure about Lead

PR Meets Marketing

Rental Application

PR Meets Marketing

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Off topic - Alameda House for Rent

PR Meets Marketing

 Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1600 a month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. If you're interested, leave a comment with your email address and I'll follow up with you about next steps. UPDATE - We have rented our house. Educational Brochure about Lead. Consent to Background/Credit Check Form. No smokers, pets or Section 8. Generated By Technorati Tag Generator

PR Meets Marketing - Untitled Article

PR Meets Marketing

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

PR Meets Marketing - Untitled Article

PR Meets Marketing

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Front Door

PR Meets Marketing

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Sources of Benchmark Studies

Customer Experience Matrix

Somehow I found myself researching benchmarking vendors this morning. Usually I think of the APQC , formerly American Productivity and Quality Center, as the source of such studies. They do seem to be the leader and their Web site provides lots of information on the topic. But a few other names came up too. (I’ve excluded some specialists in particular fields such as customer service or health care.): Kaiser Associates Reset Group (New Zealand) Resource Services Inc. Best Practices LLC MarketingSherpa MarketingProfs Cornerstone (banking) Some of these simply do Web surveys.

Is Marketing ROI Important?

Customer Experience Matrix

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an important metric. Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. guess it comes closest to the efficiency category, but the efficiency measures tend to be more simple and specific, such as a cost per unit or time per activity.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.