July, 2007

LeadSloth

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Measuring PR: The Quick and Easy Way

PR Meets Marketing

I was reading an article in PR News on what success looks like based on one's client and goals. This article got me thinking about the types of measurement that is near and dear to my heart. I know there is discussion about using formulas to determine the value of PR based on advertising values or other methods to determine share of voice. Generated By Technorati Tag Generator

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. A site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready? There really are different best practices for each of these. Now what?

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper! I actually remember those days (hey - it was only a decade ago).

Seed Words Make Your PR Flower

PR Meets Marketing

In my previous post, Search and Find - SEO Your Press Release , I mentioned how keywords play an integral role in your press releases. Since that post, I've learned more about how to find these keywords and determine the effectiveness of these keywords for PR. There are several tools out there to help research keywords. Since we use Wordtracker , I'm going to show the steps from this software.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Social Tagging

PR Meets Marketing

Social Tagging - PR and Marketing

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Marketing Edge

Marketing Edge

cnn-youtube debate the youtube era becomes mainstream. you know, i've been at a few of those goat rodeos called presidential debates back when i was press secretary of the republican national committee. my expectations were low

Circulation Numbers

PR Meets Marketing

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Media Coverage

PR Meets Marketing

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

PR Measurement - Mentions vs. Features

PR Meets Marketing

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PR Measurement - Excel Doc

PR Meets Marketing

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Marketing Edge

Marketing Edge

albert maruggi, president of provident partners, will join the roster of communication professionals and other speakers at the minnesota health strategy and communications network's annual summer conference july 19 and 20

KeywordCompetition

PR Meets Marketing

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

KeywordCompetition

PR Meets Marketing

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Keyword Competition

PR Meets Marketing

SeedWords

PR Meets Marketing

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Seed Word Research

PR Meets Marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Flowers

PR Meets Marketing

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Marketing Edge

Marketing Edge

we have a new account executive on staff to lend us a hand — two, actually. we at provident partners have increased our workforce by 50 percent with the recent hire of kirsten johnson as an account executive

More Attacks on Net Promoter Score

Customer Experience Matrix

It seems to be open season on Fred Reichheld. For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, & Lerzan Aksoy, Journal of Marketing, July 2007) that duplicated Reichheld’s research but “fails to replicate his assertions regarding the ‘clear superiority’ of Net Promoter compared with other measures in those industries.”

The Performance Power Grid Doesn't Impress

Customer Experience Matrix

Every so often, someone offers to send me a review copy of a new business book. Usually I don’t accept, but given my current interest in performance management techniques, a headline touting “Six Reasons the Performance Power Grid Trumps the Balanced Scorecard” was intriguing. After all, Balanced Scorecard is the dominant approach to performance management today—something that becomes clear when you read other books on the topic and find that most have adopted its framework (with or without acknowledgement). So it seemed worth looking at something that claims to supersede it. Well, okay.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

APQC Provides 3 LTV Case Studies

Customer Experience Matrix

One of the common criticisms of lifetime value is that it has no practical applications. You and I know this is false, but some people still need convincing. The APQC formerly American Productivity and Quality Council) recently published “ Insights into Using Customer Valuation Strategies to Drive Growth and Increase Profits from Aon Risk Services, Sprint Nextel, and a Leading Brokerage Services Firm ,” which provides three mini-case histories that may help. Aon created profitability scorecards for 10,000 insurance customers.

Consent to Background/Credit Check Form

PR Meets Marketing

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Educational Brochure about Lead

PR Meets Marketing

Rental Application

PR Meets Marketing

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Off topic - Alameda House for Rent

PR Meets Marketing

Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1600 a month. Quiet neighborhood that is close to San Francisco, freeway and public transportation. If you're interested, leave a comment with your email address and I'll follow up with you about next steps. UPDATE - We have rented our house. Educational Brochure about Lead. Consent to Background/Credit Check Form. No smokers, pets or Section 8. Generated By Technorati Tag Generator

PR Meets Marketing - Untitled Article

PR Meets Marketing

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PR Meets Marketing - Untitled Article

PR Meets Marketing

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Front Door

PR Meets Marketing

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Sources of Benchmark Studies

Customer Experience Matrix

Somehow I found myself researching benchmarking vendors this morning. Usually I think of the APQC , formerly American Productivity and Quality Center, as the source of such studies. They do seem to be the leader and their Web site provides lots of information on the topic. But a few other names came up too. (I’ve I’ve excluded some specialists in particular fields such as customer service or health care.): Kaiser Associates Reset Group (New Zealand) Resource Services Inc. Best Practices LLC MarketingSherpa MarketingProfs Cornerstone (banking) Some of these simply do Web surveys.

Is Marketing ROI Important?

Customer Experience Matrix

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an important metric. Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. I guess it comes closest to the efficiency category, but the efficiency measures tend to be more simple and specific, such as a cost per unit or time per activity.

Marketing Performance: Plan, Simulate, Measure

Customer Experience Matrix

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). We can put aside the middle category, which is really a special case related to Balanced Scorecard concepts. Measures in this are traditional Balanced Scorecard measures of business results and performance drivers. By design, the Balanced Scorecard focuses on just a few of these measures, so it is not concerned with the details captured in the marketing planning system.

Marketing Planning and Marketing Measurement: Surprisingly Separate

Customer Experience Matrix

As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. I haven’t found any products that do marketing planning by itself. Instead, the function is part of larger systems. Even marketing resource management software is primarily bought for other functions (mostly content management and program management). This makes sense in that most marketing planning comes down to aggregating information about the marketing programs that reside in these larger systems.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.