Thu.Apr 05, 2012

Digital B2B Marketing

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3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content.