A New Definition for Inbound Marketing
Digital B2B Marketing
MARCH 7, 2012
Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. ” The most common functional definition of inbound marketing is the combination o
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