The Seven Sins of Marketeing Automation System Selection
Customer Experience Matrix
NOVEMBER 7, 2011
I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. I thought that was worth a blog post of its own. So here goes. 1. Ignoring Users. Selection teams often don’t take the the time to understand how future users of the system do their jobs today.
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