New Workbook: Estimating the Cost of Marketing Automation
Customer Experience Matrix
DECEMBER 5, 2011
We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself.
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