Agile marketing and the need for speed
Biznology
NOVEMBER 26, 2012
Photo credit: Wikipedia. Some of you know that my second book is called Do It Wrong Quickly , and this post is about the quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work. That experimental approach is the essence of agile marketing, a term not yet in use when I wrote my book.
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