Are you constantly removing “conversion friction”?
Biznology
MARCH 19, 2012
indecision dice (Photo credit: snigl3t). You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king of “default no” for everything that comes our way. Studies show that each person has only a certain amount of energy for making decisions each day, and once that energy is depleted, we each tend to retreat to minimalist, low-risk responses, which for a buying de
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