The Key to Understanding New Media Is Attitude, Not Technology
B2B Memes
MARCH 28, 2012
Gina Tapani. Anytime you write in depth about a new technology, you are at risk of falling into what might be called the Trapani Trap. A couple of years ago, Gina Trapani , the founder of Lifehacker and a cohost of This Week in Google , wrote and self-published the Complete Guide to Google Wave , which she described as “an experiment in iterative publishing.” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book.
125 
Let's personalize your content