Sat.Oct 13, 2012 - Fri.Oct 19, 2012

B2B Marketing Traction

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing.

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?” Just as with marketing as a whole, it helps to have a strategy and a plan for execution.

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