How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture
B2B Marketing Traction
OCTOBER 1, 2009
B2B Marketing Traction
OCTOBER 1, 2009
B2B Marketing Traction
OCTOBER 1, 2009
Tweet. A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy
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