6 Basic Social Media Results You Need to Track
B2B Marketing Traction
JANUARY 23, 2013
When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. 1. mozRank. mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity.
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