B2B Marketing Trends I’m Thankful for
B2B Marketing Traction
NOVEMBER 23, 2011
There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. 1. Citizen Marketing and Social Media. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.
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