Automation and The Sales Funnel #marketingautomation
ANNUITAS
MAY 4, 2011
If you have read this blog for any length of time you know that we are big proponents of process being the key to improving ROI from your marketing automation investment. Over the last few days, I have had several conversations about the idea of lead management process as it relates to marketing automation. During two of these conversations, I was told that marketing automation is only useful for nurturing the middle of the sales funnel.
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