Personalized Content Strategies: Gaining the Competitive Edge
ClearVoice
MAY 12, 2024
Start streaming Netflix, and you’ll see a list of recommended films and TV series based on the types of movies and shows you’ve watched in the past. You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% match”). What you’re experiencing is a branding and marketing strategy called content personalization.
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