Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
Adobe Experience Cloud Blog
AUGUST 19, 2016
Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. ABM is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts. This all comes down to the math and two key stats.
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