Remove Lead Capture Remove Lead Generation Remove MQL Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Total Leads - All inbound leads created during a specific time period. . MQL-->SAL %.