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AI-powered martech news and releases: July 18

Martech

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally. It uses artificial intelligence to optimize marketing messaging.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

That doesn’t leave much room for growth in your marketing efforts, After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

These tools are used to automate repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management. Before we look at the platforms, let’s understand the key features of a marketing automation tool. What Are the Key Features of a Marketing Automation Tool? Integration.

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Customer Engagement Software for Small Businesses

TrustRadius Marketing

You’ll find features related to CRM software , Help Desk , Contact Center , Mobile Marketing Software , and other software. Suite Professional adds features like conversational routing, private conversation threads, and call management. Customer engagement platforms are made up of a wide variety of software.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

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7 common problems that derail A/B/n email testing success

Martech

Many email marketers pick up the rudiments of testing by using the tools their ESPs give them, mainly for setting up basic A/B split tests on simple features such as subject lines. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.