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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?

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5 leading providers of enterprise marketing automation solutions

ClickZ

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Industry case study. What is it?

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. 7) Oracle Eloqua. Marketing can’t be automated.)

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. They have no hesitation saying that they are SMB focused and they put all of their energy into that market. It’s All About Revenue – Eloqua. I applaud them for that.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. They have no hesitation saying that they are SMB focused and they put all of their energy into that market. It’s All About Revenue – Eloqua. I applaud them for that.