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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.