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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

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Troubleshooting your B2B marketing data problems

Biznology

Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. How do I find out the names of individuals who visit my website? We’ve seen bizarre titles like Chief Instigating Officer and Marketing Diva. With these, you have two options.

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Turn Your Blog into a Lead Generating Machine

PureB2B

People no longer stand on a conveyor belt to do the same mind-numbing work day in and day out. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. The more valuable pages you put out there, the more favorable your ranking will become. Boost Your SEO.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

People no longer stand on a conveyor belt to do the same mind-numbing work day in and day out. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. The more valuable pages you put out there, the more favorable your ranking will become. Boost Your SEO.