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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

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Decoding the True Essence of Outbound Marketing

MarketJoy

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Don’t just rely on one-direction marketing, such as websites or blog posts. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. Using Database Marketing to Drive B2B Lead Generation.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

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MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.