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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift. CMO, InsideView, Author.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift. CMO, InsideView, Author.

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The Best Kept Secret to Supercharge Your SDR Tech Stack

LeanData

According to The Bridge Group’s study and the infographic below, several tools have crossed the chasm, having fully transitioned from being new, exploratory products to being well-known and widely adopted. . Leading vendors in this space include Salesloft, Outreach, and Groove. The SDR Tech Stack.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Invest in digital and social selling training to upskill your teams!” The former is just good old fashioned selling, while the later is optimize your sales and marketing resources – time, headcount and budget – by focusing them on the accounts most likely to drive big revenue. Top-rated Podcaster, Best-Selling Author.