article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Common tool used: Marketo. . #4: Chris Schaefer.

article thumbnail

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Cost per lead isn’t actually listed in the top three lead sources, probably because the CPL can quickly go through the roof. Size and industry: You need to set up one funnel for SMB businesses and another funnel for the Enterprise level.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. CRO: Conversion Rate Optimization.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CPL: Cost-per-Lead. BR: Bounce Rate.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 24) Cost-per-Lead (CPL).