Remove Cost per Lead Remove PageRank Remove SERP Remove Word of Mouth
article thumbnail

A Handy Content Marketing Glossary of Terms

Single Grain

KPIs are a set of quantifiable metrics, such as new users, cost per lead and click-through rate, that are used to evaluate your marketing performance against specific business goals. PageRank is the name of the primary algorithm used by Google to rank websites in search results. Search Engine Results Page (SERP).